Canon's new EF 200-400mm f/4L IS USM EXTENDER 1.4x lens has been named best  ‘European Professional Lens ’ at the European Imaging and Sound Association (EISA) 2013-14 Awards.

The annual EISA Awards are voted for by a panel of expert editors, representing 50 prominent magazines across 20 European countries. The awards recognise the products that combine the most advanced technology, desirable features and leading design with genuine value.

“Offering first-class products that enable creative expression is what drives Canon, so we’re honoured to receive these awards,” said Steve Marshall, Product Marketing Director, Consumer Imaging Group, Canon Europe. “By offering truly innovative products and technologies, our vision is to help photographers at all levels take the next step in their imaging journey. These products are a great example of that vision, and this recognition from the EISA judging panel is a testament to their outstanding quality.”

European Professional Lens 2013-2014: Canon EF200-400mm f/4L IS USM EXTENDER 1.4x

The EF200-400mm f/4L IS USM EXTENDER 1.4x is a unique super-telephoto lens that takes Canon lens development to the next level. With outstanding image quality, a fixed f/4 aperture and a built-in 1.4x extender it’s a lens that’s packed with features, optical excellence, flexibility and reliability.

Commenting on the lens, the judges said: “A great sensation for the optical world, this super telephoto full-frame stabilised zoom lens opens a new era for professional optics. The Canon EF200-400mm f/4L IS USM EXTENDER 1.4x has a built-in teleconverter, that allows the photographer to switch to extended focal lengths in just a second. As the teleconverter is integrated into the design of the lens it can be activated safely in harsh conditions without exposing the camera’s mirror and sensor. With the converter in place the lens becomes a 280-560mm f/5.6, but for those who need even greater reach this optic is compatible with Canon’s Extender EF2x III. Although for the enthusiast this is an extremely expensive lens, its ultimate optical quality guarantees uncompromised results for sport and wildlife photography.”