The good news is that the television industry is still reporting that “content is king”. We have heard this before of course, but it is great to hear that it is still the case. Whilst the internet continues to make the view ahead less predictable, the need for great content remains paramount.

The TV industry is continuing to debate what is next on the horizon, which is not surprising given the successes of content companies like Netflix and HBO. A recent report suggests that viewers are still eager for quality content, and they are prepared to pay for the privilege. Global pay TV revenues reached $245 billion in 2013, and are set to reach a record $281 billion by 2017.

Unpredictability is being exacerbated by the internet and the advent of Television 2.0. Now described as the Over-the-top (OTT) Multiscreen Landscape*, new opportunities for great content creation emerge daily. Television 2.0 is not only changing the way businesses operate — it is also fuelling changes in consumption, turning communal TV watching into an individually subscribed activity. Viewing is also moving from the traditional family room to personalised services on games consoles, smart TVs and mobile devices. As a result, prime time is becoming ‘my time’, as content is being made available typically within 24 hours of original airing, allowing audiences for these shows to extend, along with their locations.

There is a growing need for companies to build and retain the skill sets required to maintain a profitable and consistent multiscreen platform. As content providers have little or no desire to be software developers, they are looking to partner with individuals and companies that enable them to concentrate on what it is they do best — providing great content.

That’s where YOU come in – our Prokit clients.

The Prokit team will be at the IBC exhibition in Amsterdam over the next few days doing our best to find you great products and services to help you to fulfill our mutual goal: “Content is King”.



* OTT content is described as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay-TV service provider subscription.

* Multiscreen services refer to the distribution of premium content from pay-TV operators to screens beyond the confines of a traditional set-top box or gateway device.

Mark Holmes.

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