The Cooke Look. The phrase has evolved over many years, and has been coined by Cinematographers seeking to describe the results, and benefits, of using Cooke lenses. Cooke themselves summarise the look as "a sharp, subtle, smooth rendering that provides dimensionality and high contrast, and pleases the eye."  They say it results from the science of creating beautiful images for the motion picture industry, and their understanding of the right way to implement the technology.

Ed Lachman, ASC on Erin Brockovich, says "the lenses have a shapeness, a presence to the image, a roundness, a feeling of giving depth and shape to the image. It's sharp edge-to-edge but the image has more presence -a depth and shape that's pleasing to the eye."

Others have said: "..balanced colour and smooth contrast."

"..never brutal.."   

"..looks warm and natural.."

"They bring a consistent warmth to the colour which is natural and close to what the human eye sees..."

"..luscious, warm skin tones alongside smooth contrast and a pleasant amount of sharpness.."

Prokit is starting to hear that the image from Schneider-Kreuznach Cine-Xenar III Primes bears some comparison to Cooke S4s. If you have an opinion to offer in this respect, we would love to hear from you.

You might also consider Arri/Zeiss Master Primes in the same context.